Redesign and improvement of user experience in Snapp Club leading to a high business impact.
Behavioral Data Analysis
Usability Testing
Card Sorting
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Skills
With an academic background in Industrial Design and Digital Design, I approach challenges from diverse perspectives.
UX Research
Service Design
Product Design
Design Research
Creating & Crafting
Service Design
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Creating & Crafting
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UX Research
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Design Research
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Product Design
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Service Design
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UX Research
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Design Research
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Product Design
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Service Design
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Creating & Crafting
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UX Research
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A little more about me
Not only a researcher & designer but a maker at heart!
"Gelareh never gets bored." Mom CEO, HOME
There have been many moments in my life when suddenly everything clicked, made sense, and I was no longer confused. During these moments, I found myself creating and crafting. When the day winds down, my soul finds peace in the art of crafting, my sweet escape from the 9-5 hustle and bustle. It's like my magic potion, washing away the weariness and leaving a sparkle of joy behind.
“What makes Gelareh stand out is her research expertise and positive approach to teamwork.”
Masood Farsaei
Design Director, Snapp
“Gelareh's keen insights, methodical approach, and dedication to user-centric design greatly contributed to our project's success.”
Saba Haghiri
Senior UX Researcher, Shell Recharge
“Gelareh is always eager to learn and is a naturally curious researcher who enthusiastically steps forward to try new methodologies and tackle the most complex research questions. Additionally, she firmly believes in the principle of 'sharing is caring,' making her an excellent team player.”
